Which of the following is the persuasion method that Rose intends to use in the forthcoming conference?

Rose is a senior buyer from a skiing equipment retailer. Rose is concerned about the current ski boot shortage and the number of invoicing problems from a key supplier. She has decided to have a video conference with Victor, CEO of the supplier. Initially, she intends to threaten Victor with contract termination unless he can improve the situation. However, she is a little wary of doing this as the switching costs are high. Eventually, she decides to seek solutions by encouraging the other party to offer their views and ideas. Rose also prepares some ideas to discuss with Victor.

Which of the following is the persuasion method that Rose intends to use in the forthcoming conference?
A . Directive (push)
B . Persuasive reasoning (push)
C . Collaborative (pull)
D . Visionary (pull)

View Answer

Answer: C

Explanation:

There are two major persuasion methods: ‘push’ and ‘pull’.

Persuasion can be defined as encouraging someone to do something that you want them to do for you. Persuasion is reasoning with someone so that they will believe or do something they might not otherwise do. Persuasion can be considered as ‘pushing’ on TOP so that they can accept the change in attitude or behaviour as a result of your actions.

Influence is the ability to affect the manner of thinking of another. Influence can be considered as pulling on TOP so that you achieve the same result, but TOP feels they have changed their attitude or behaviour as a result of their reflection and thinking, and not your direct actions.

There are multiple variables to consider when choosing between ‘push’ and ‘pull’. Professor Fiona Dent of Ashridge Business School proposes situations when each style might be most appropriate, breaking down push into ‘directive’ and ‘reasoning’ and ‘pull’ into ‘collaborative’ and ‘visionary’:

In the scenario, Rose intends to let both parties exchange their views and ideas so that solutions to current problems can be found. This is the typical characteristic of collaborative (pull) method.