Which of the following is the FIRST stage in the Retail Event Collaboration Process Overview (VICS CPFR Model)?
A . Execution
B . Strategy and planning
C . Analysis
D . Demand and supply management
Answer: B
Explanation:
In the VICS CPFR model, the first stage is strategy and planning, which involves establishing the collaboration framework and defining the scope of the partnership. This stage sets the foundation for subsequent processes.
Reference: CPFR (Collaborative Planning, Forecasting, and Replenishment) guidelines emphasize starting with strategic alignment.
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