Which of the following is the biggest strategic issue when competing in the markets of foreign countries?

Which of the following is the biggest strategic issue when competing in the markets of foreign countries?
A . language barriers that hinder effective communication
B . cultural nuances that differ across countries and people
C . determining whether to standardize or customize the company’s products
D . demographic differences among employees from different generations

View Answer

Answer: C

Explanation:

One of the biggest strategic challenges to competing in the international space is whether to offer a mostly standardized product worldwide or whether to customize the company’s offerings to local preferences in each different country’s market to match the tastes and inclinations of local customers.