Which of the following is MOST LIKELY to be the company’s vision?

At a recent Board Meeting the Directors of an office fitting company ratified the company’s mission as:

To meet or undercut all our competitors’ prices’

Which of the following is MOST LIKELY to be the company’s vision?
A . To offer the best value office fitting service
B . To reduce the cost of office fitting by 5%.
C . To increase the company’s market share.
D . To be the premier office fitting company

View Answer

Answer: D

Explanation:

The vision of a company typically describes its aspirations and what it aims to achieve in the future. It’s broader and more future-oriented than the mission, which tends to focus on the current approach or purpose of the company. Given the company’s mission "to meet or undercut all our competitors’ prices," the most likely vision would be: To be the premier office fitting company.

This vision aligns with the ambitious nature of a vision statement and reflects a broader goal of not just competing on price but also achieving a leading status in the industry. It suggests striving for excellence and a top position in the market, which is a common focus for a vision statement.