Which of the following is MOST LIKELY to be the company’s vision?

At a recent Board Meeting the Directors of an office fitting company ratified the company’s mission as:

To meet or undercut all our competitors’ prices’

Which of the following is MOST LIKELY to be the company’s vision?
A . To offer the best value office fitting service
B . To reduce the cost of office fitting by 5%.
C . To increase the company’s market share.
D . To be the premier office fitting company

View Answer

Answer: A

Explanation:

A vision statement is a concise and inspiring statement of what the organisation aspires to be in the future. It should reflect the organisation’s core values and purpose, and provide direction and motivation for its stakeholders. A vision statement should not be too specific or focused on the current state of the organisation, but rather on the desired future state. Therefore, option A is the best choice, as it expresses a clear and aspirational vision that aligns with the company’s mission of meeting or undercutting all its competitors’ prices. Option B is too narrow and does not capture the essence of the organisation’s purpose. Option C is too vague and does not indicate how the organisation will achieve its goal. Option D is too generic and does not differentiate the organisation from its competitors.

Reference: BCS Practitioner Certificate in BAP Specimen, page 13.