A company that produces standardized products and sells them through retailers via a responsive transportation system has decided to expand its sales with an online store for customized products.
Which of the following distribution strategies would be the most appropriate for the business-strategy change?
A . Local distribution centers serving retailers and online sales
B. Centralized cross-docking facilities serving retailers and online sales
C. A centralized distribution center serving retailers and direct shipment from the factory serving online sales
D. A centralized distribution center serving retailers with transshipment arrangements serving online sales
Answer: C
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