Which of the following characteristics best describes a competitive supply chain?
A . Optimized to attain maximum profitability
B . Fully integrated to maximize cost effectiveness and efficiency
C . Delivers a customer value proposition superior to competitors
D . Designed to offer a fast-selling option to customers
Answer: C
Explanation:
According to the CTSC exam content manual1, a competitive supply chain is one that delivers a customer value proposition superior to competitors, which means that it provides a unique combination of benefits that customers value and are willing to pay for. A competitive supply chain also aligns its capabilities and resources with the customer value proposition, and continuously monitors and improves its performance.
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