Which of the following can be identified by carrying out qualitative research?

A company is considering introducing a new product into the market but has been advised to undertake some qualitative research prior to doing this. The marketing manager is uncertain as to what information it will get from this type of research.

Which of the following can be identified by carrying out qualitative research?
A . The reason why a customer might buy a certain brand.
B . The number of customer complaints received in a given period.
C . The sales value of a product for a given period.
D . The profitability of a competitor.

Answer: A