Which of the following BEST describes the data analytics approach known as predictive analytics?
A . The employment of a learning algorithm that identifies similarities, patterns, or anomalies within a data set on its own, without human involvement
B. The configuration of a business program to emulate and integrate the actions of a human to execute certain business processes thus increasing efficiency and automating repetitive manual tasks
C. The use of historical data, along with analyses, statistics, and machine learning components, to build a mathematical model that captures important trends and creates a quantitative forecast
D. The use of layered artificial neural networks to accommodate more data and more sophisticated algorithms to identify complex patterns
Answer: C
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