Which of the following additional information would be MOST useful to the firm?

A manufacturer is updating its production plans for the remainder of the year. The firm has already obtained revised needs information from its customers, as well as the finance and sales teams.

Which of the following additional information would be MOST useful to the firm?
A . Upcoming promotions from the marketing team
B . Recent production issues from the quality team
C . Product modifications from the design team
D . Corporate goals from the management team

View Answer

Answer: A

Explanation:

Marketing promotions significantly impact demand forecasts and production planning. Understanding future promotions allows better alignment of production schedules with expected sales spikes.

Reference: Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation.