Which of the following actions is Ben likely to take?

A major innovation has occurred in the automotive industry. Wheels are now available which are guaranteed to not wear for at least five years.

Ben runs a chain of garages that sell new and second hand parts for cars, buses, trains and planes. His competitors are slow to react to the new innovation so Ben decides to follow an emergent approach to strategy.

Which of the following actions is Ben likely to take? Select ALL that apply.
A . Ben changes his original business plan and responds to the innovation by stocking the new wheels in his garages.
B . Ben undertakes an analysis of the automotive industry before making a decision on whether to invest in the new wheels.
C . Ben immediately purchases all the wheels available and then generates a plan to market them.
D . Ben decides to purchase 100 units of the new wheels and will closely monitor how many of these sell.

View Answer

Answer: A