Which new data entity area should you select in the Map phase of the data unification process?

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You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.

Which new data entity area should you select in the Map phase of the data unification process?

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Reference: https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/