Which metrics should be used to measure the success of the initiative?

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?"

Which metrics should be used to measure the success of the initiative?
A . New user activations and connected weight sales
B . Increase in user referrals and net promoter score (NPS) rating
C . Increase in new user activity and connected weight utilization

Answer: C

Explanation:

The metrics that should be used to measure the success of the initiative are increase in new user activity and connected weight utilization. These metrics are aligned with the challenge statement of empowering people who are new to fitness to increase their strength, as they indicate engagement and retention of the target audience.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure-the-success-of-the-initiative