UC has the following system:
✑ Billing system.
✑ Customer support system.
✑ CRM system.
US has been having trouble with business intelligence across the different systems. Recently US implemented a master data management (MDM) solution that will be the system of truth for the customer records.
Which MDM data element is needed to allow reporting across these systems?
A . Global unique customer number.
B. Email address.
C. Phone number.
D. Full name.
Answer: A
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