Which KVA should the organization evaluate?

An organization manages a portfolio of products across multiple industries. The organization is also trying to evaluate the effort and risk of launching a new product in a new market. The product has less competition and it is wondering if it should pursue these untapped opportunity. The company wants to know if it should make further investments.

Which KVA should the organization evaluate? (Choose the best answer)
A . Current Value
B. Time to Market
C. Unrealized Value
D. Ability to Innovate

View Answer

Answer: C

Explanation:

Unrealized Value suggests the potential future value that could be realized if the organization could meet the needs of all potential customers or users.

The goal of looking at Unrealized Value is for the organization to maximize the value that it realizes from a product or service over time.

When customers, users, or clients experience a gap between their current experience and the experience that they would like to have, the difference between the two represents an opportunity; this opportunity is measured by Unrealized Value.

Questions that organizations need to continually re-evaluate for unrealized value are: