Which KVA should be analyzed by an organization to check if any additional value can be created in the existing market it participates in or other markets?
A . Current Value
B. Unrealized Value
C. Ability to Innovate
D. Time-to-Market
Answer: B
Explanation:
Unrealized Value suggests the potential future value that could be realized if the organization could meet the needs of all potential customers or users.
The goal of looking at Unrealized Value is for the organization to maximize the value that it realizes from a product or service over time.
When customers, users, or clients experience a gap between their current experience and the experience that they would like to have, the difference between the two represents an opportunity; this opportunity is measured by Unrealized Value.
Questions that organizations need to continually re-evaluate for unrealized value are:
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