Which Key Value Area best measures market potential?

Which Key Value Area best measures market potential?
A . Unrealized Value
B. Current Value
C. Time-to-market
D. Ability to Innovate

View Answer

Answer: A

Explanation:

Market potential is an example of Unrealized Value. Measures value that could be realized by meeting all potential needs of the customer or user. Represents a satisfaction gap between a beneficiary’s desired outcome and their current experience. The potential future value that could be realized if the organization met the needs of all potential customers or users.