Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
A . Create new segments using nested segments.
B . Create a High Investment Balance calculated insight.
C . Package High Investment Balance Customers in a data kit.
D . Create new segments by cloning High Investment Balance Customers.

View Answer

Answer: A

Explanation:

Nested segments are segments that include or exclude one or more existing segments. They allow the marketing team to reuse filters and maintain consistency in their data by using an existing segment to build a new one. For example, the marketing team can create a nested segment that includes High Investment Balance Customers and excludes customers who have opted out of email marketing. This way, they can leverage the foundational segment and apply additional criteria without duplicating the rules.

The other options are not the best features to ensure consistency because:

B: A calculated insight is a data object that performs calculations on data lake objects or CRM data and returns a result. It is not a segment and cannot be used for activation or personalization.

C: A data kit is a bundle of packageable metadata that can be exported and imported across Data Cloud orgs. It is not a feature for creating segments, but rather for sharing components.

D: Cloning a segment creates a copy of the segment with the same rules and filters. It does not allow the marketing team to add or remove criteria from the original segment, and it may create confusion and redundancy.

Reference: Create a Nested Segment – Salesforce, Save Time with Nested Segments (Generally Available) – Salesforce, Calculated Insights – Salesforce, Create and Publish a Data Kit Unit | Salesforce Trailhead, Create a Segment in Data Cloud – Salesforce