Which feature provides a way to automatically maintain a data extension's records?

Which feature provides a way to automatically maintain a data extension’s records?

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Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

Which feature provides a way to automatically maintain a data extension’s records?
A . Delete Filter Activity
B . Contact Delete
C . Data Retention Policy

Answer: C