Which design should the consultant recommend to perform their analysis?

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO’s marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.

Which design should the consultant recommend to perform their analysis?
A . Set up and pull data from a SendLog Archive Data Extension.
B. Filter data using a Filter Activity on SendLog Data Extension.
C. Set up and pull data from _Sent and .Subscriber Data Views.
D. Set up and pull data from Tracking Extracts in Automation Studio.

View Answer

Answer: B

Explanation:

To pull data from the SendLog for troubleshooting based on email address without coding experience, Northern Trail Outfitters should filter data using a Filter Activity on SendLog Data Extension. A Filter Activity is an activity that allows marketers to create filtered data extensions based on criteria and conditions without coding. A SendLog Data Extension is a custom data extension that captures send-time values for each subscriber in an email send.

References:

https://help.salesforce.com/s/articleView?id=sf.mc_as_filter_activity.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5