Which design should a consultant recommend for segmentation?

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO’s e-commerce platform – Contacts, Orders, Order Items, and Products.

Which design should a consultant recommend for segmentation?
A . Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Establish data relationships and create Data Filters for the marketer to modify.
C. Create SQL Query Activities for the marketer to modify.
D. Link the data extensions in an Attribute Group.

View Answer

Answer: B