Which data partner’s segment should the architect recommend?

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.

Which data partner’s segment should the architect recommend?
A . Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
B . Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
C . Industry segments with coverage for financial services, health, media, and political
D . Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

View Answer

Answer: B