Which critical piece of information does the community manager need to make this decision?

A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.

However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.

Which critical piece of information does the community manager need to make this decision?
A . How much the trainer enjoys using each platform
B. How many current clients found the trainer on each platform
C. How much engagement each platform gets
D. How much time the trainer spends on each platform

View Answer

Answer: B