Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.

Which consideration should a Solution Architect voice to the marketing team when designing this solution?
A . Leads can be merged and converted in Marketing Cloud.
B . Leads and contacts are unique records in Marketing Cloud.
C . The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
D . Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.

View Answer

Answer: B

Explanation:

Marketing Cloud treats leads and contacts as separate records, even if they have the same email address. This means that syncing leads from Sales Cloud to Marketing Cloud can create duplicate contacts and increase the contact count and billing. To avoid this, the marketing team should consider using contacts only or converting leads to contacts before syncing them to Marketing Cloud.

References: https://help.salesforce.com/s/articleView?id=sf.mc_co_sync_leads_and_contacts.htm&type=5