Which business issue or issues do you modify?

U+ Bank promotes credit card offers on its website and uses Pega Customer Decision Hub to personalize the offer for every customer. Now, the bank wants to lower the number of customers that leave the bank by showing a proactive retention offer to high churn risk customers instead. As an NBA analyst, you are tasked with creating a new applicability setting to comply with the new business rule.

Which business issue or issues do you modify?
A . The Retention issue
B. The Sales issue
C. The Sales issue and the Retention issue
D. No modification is required

View Answer

Answer: A

Explanation:

To comply with the new business rule of showing a proactive retention offer to high churn risk customers, you should modify the Retention issue.