Which big data value component was missing from the analysis about the spike?

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months .

Which big data value component was missing from the analysis about the spike?
A . Choice the company used an inadequate data analysis system
B . Confidence the combined data had insufficient certainty.
C . Complexity, data from multiple sources was poorly matched and imprecise.
D . Context; most if the posts were complaints about product performance.

View Answer

Answer: D