Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3 answers
A . Use the web analytics platform to trigger behavioral remarketing emails.
B . Track web activity from a click on an email URL back to a specific email campaign.
C . Pass web conversion data back into Marketing Cloud for use in email reporting.
D . Recognize web traffic as originating from email instead of another channel.
E . Match subscribers to web activity by passing Subscriber ID through email links.

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Answer: B, D, E