Which Azure Cognitive Services service should you use?

You need to measure the public perception of your brand on social media messages.

Which Azure Cognitive Services service should you use?
A . Text Analytics
B . Content Moderator
C . Computer Vision
D . Form Recognizer

View Answer

Answer: A

Explanation:

Text Analytics Cognitive Service could be used to quickly determine the public perception for a specific topic, event or brand.

Example: A NodeJS app which pulls Tweets from Twitter using the Twitter API based on a specified search term. Then pass these onto Text Analytics for sentiment scoring before storing the data and building a visualisation in PowerBI.

The Architecture looked something like this:

Reference: https://www.linkedin.com/pulse/measuring-public-perception-azure-cognitive-services-steve-dalai