Which authority supervises and enforces laws regarding advertising to children via the Internet?

Which authority supervises and enforces laws regarding advertising to children via the Internet?
A . The Office for Civil Rights
B . The Federal Trade Commission
C . The Federal Communications Commission
D . The Department of Homeland Security

View Answer

Answer: B

Explanation:

The Federal Trade Commission (FTC) is the primary federal agency that regulates advertising and marketing practices in the United States, including those targeting children via the Internet. The FTC enforces the Children’s Online Privacy Protection Act (COPPA), which requires operators of websites and online services directed to children under 13 to obtain verifiable parental consent before collecting, using, or disclosing personal information from children. The FTC also enforces the FTC Act, which prohibits unfair or deceptive acts or practices in commerce, such as making false or misleading claims in advertising. The FTC has issued guidelines and reports on various aspects of digital advertising to children, such as sponsored content, influencers, data collection, persuasive design, and behavioral marketing. The FTC also hosts workshops and events to examine the impact of digital advertising on children and their ability to distinguish ads from entertainment.

Reference: FTC website

Digital Advertising to Children

IAPP CIPP/US Study Guide, Chapter 5: Marketing and Privacy, pp. 169-170