Which approach should the retailer select?

A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.

Which approach should the retailer select?
A . In Audience Manager, ingest third-party segment data targeted to converters
Create an on-site campaign that offers converters targeted messages and offers
Track performance with Audience Manager reports
B . Import partner data segments, combine them with their own, and personalize on-site experience
Share audience segments to email marketing initiatives
C . Run Audience Manager look-alike model to identify unqualified audience members in that segment
Target those segments through on-site personalization and DSP
D . In Audience Manager, create “No Conversion” segment
Add rule to exclude recent converters
Create special offer display-ads and subsequent on-site personalization

View Answer

Answer: B