Which approach promotes data integrity and maintainability?

The customer requests integrations with existing CRM and marketing automation systems .

Which approach promotes data integrity and maintainability?
A . Develop custom code for each integration, creating independent data silos and complex maintenance needs.
B . Utilize pre-built Salesforce connectors and APIs for seamless data exchange with external systems.
C . Implement point-to-point integrations with each system, requiring ongoing customization and management.
D . Avoid integrations altogether and maintain separate data environments for different functionalities.

Answer: B

Explanation:

Salesforce provides various pre-built connectors and APIs that enable seamless integration with external CRM and marketing automation systems. Using these connectors and APIs ensures data integrity and maintainability by facilitating standardized data exchange and reducing the need for custom code, which can become cumbersome and error-prone. Thus, option "B. Utilize pre-built Salesforce connectors and APIs for seamless data exchange with external systems" is the best approach for integrating systems while maintaining data integrity and ease of maintenance.

Reference: Salesforce Documentation on Integration