Which actions should the Architect take?

An Adobe Marketo Engage Architect is working for Too Big to Fail Co., an enterprise company that has an 8-year-old Marketo Engage instance (A). Too Big to Fail Co. recently purchased start up Treat Snack LTD, which has 100 employees and its own Marketo Engage instance (B). The Architect needs to merge the two instances and maintain business continuity. No additional budget, funding, or resources are available for the merger and migration.

The Architect needs to determine the most important actions to take for the minimum viable solution to meet the business needs. The two instances need to be merged in 3 months.

Which actions should the Architect take?
A . • Dedupe the instance (B) database and import the leads into instance (A)
• Determine the highest-performing assets and rebuild the campaigns relevant to those assets
• Audit the instance for critical business functions
• Rebuild in instance (A)
B. • Dedupe instance (A) database and import the leads into instance (B)
• Determine the highest-performing assets and rebuild the campaigns relevant to those assets
• Audit the instance for critical business functions
• Rebuild in instance (B)
C. • Spin up a new instance (C)
• Dedupe leads across both instances (A and B) and import into the new instance (C)
• Audit highest-performing assets and key critical campaigns in both instances
• Rebuild in the new instance (C)

View Answer

Answer: A

Explanation:

The most important actions to take for the minimum viable solution are to dedupe the instance (B) database and import the leads into instance (A), determine the highest-performing assets and rebuild the campaigns relevant to those assets, audit the instance for critical business functions, and rebuild in instance (A). This is because instance (A) is older and likely has more data, assets, and integrations than instance (B), and it would be easier and faster to migrate the smaller instance into the larger one. Deduping the leads and determining the highest-performing assets are essential steps to avoid data quality issues and maintain campaign performance. Auditing the instance for critical business functions and rebuilding them in instance (A) are necessary steps to ensure business continuity and alignment. The other options are not as feasible or efficient as this one, because they involve creating a new instance or migrating the larger instance into the smaller one, which would require more time, resources, and complexity.

References:

https://docs.marketo.com/display/public/DOCS/Instance+Migration+Guide

https://docs.marketo.com/display/public/DOCS/Best+Practices%3A+Data+Management