An ecommerce brand needs to determine if additional placements will drive more results than focusing the budget primarily on Facebook Feed.
A/B test results:
• Campaign 1: Facebook Feed
• Cost per purchase: S5
• Campaign 2: Four placements
• Cost per purchase: S3
• Facebook News Feed cost per purchase: $1.50
• Instagram feed cost per purchase: $2.50
• Messenger cost per purchase: $6
• Instagram Stories cost per purchase: $7
Which action should the brand take?
A . Deliver budget against Facebook News Feed, Instagram feed, Messenger, and Instagram Stories within each ad set
B . Remove Messenger and Instagram Stories from the test campaign and retest with two new placements: Facebook News Feed and Instagram feed
C . Deliver budget to only Facebook News Feed and Instagram feed within each Ad Set
D . Deliver budget to Facebook News Feed within each Ad Set
Answer: C