When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to_________.

When implementing Next-Best-Action, the Customer Lifetime Value Threshold is typically used to_________.
A . prioritize high value propositions
B. prioritize customers
C. determine if the customer is eligible
D. calculate the customer’s lifetime value

View Answer

Answer: B

Explanation:

The Customer Lifetime Value Threshold is typically used to prioritize customers based on their expected long-term value to the business. Customers who have a higher lifetime value than the threshold are considered high-value customers and receive more personalized and relevant offers.

References: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer