When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?

When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To | red AND

GoodsProduct | Count | At Least | 1

PrimaryProductCategory | Is Equal To | shoes

A. Individuals who purchased at least one of any red’ product and also purchased at least one pair of ‘shoes’

B. Individuals who purchased at least one ‘red shoes’ as a single line item in a purchase

C. Individuals who made a purchase of at least one ‘red shoes’ and nothing else

D. Individuals who purchased at least one of any ‘red’ product or purchased at least one pair of ‘shoes’

View Answer

Answer: A

Explanation:

: When creating a segment on an individual, using two separate containers linked by an AND means that the individual must satisfy both the conditions in the containers. In this case, the individual must have purchased at least one product with the color attribute equal to ‘red’ and at least one product with the primary product category attribute equal to ‘shoes’. The products do not have to be the same or purchased in the same transaction. Therefore, the correct answer is A.

The other options are incorrect because they imply different logical operators or conditions. Option B implies that the individual must have purchased a single product that has both the color attribute equal to ‘red’ and the primary product category attribute equal to ‘shoes’.

Option C implies that the individual must have purchased only one product that has both the color attribute equal to ‘red’ and the primary product category attribute equal to ‘shoes’ and no other products.

Option D implies that the individual must have purchased either one product with the color attribute equal to ‘red’ or one product with the primary product category attribute equal to ‘shoes’ or both, which is equivalent to using an OR operator instead of an AND operator.

Reference: Create a Container for Segmentation Create a Segment in Data Cloud Navigate Data Cloud Segmentation