What would be a reason for a reactive approach?

When developing a supplier partnership, a buyer can take either a strategic or reactive approach .

What would be a reason for a reactive approach?
A . You discover that the supplier has a high profit margin
B. The buyer wishes to create a new product and requires input from a supplier
C. Sudden changes in the marketplace
D. It will allow for consolidation in the supply chain

View Answer

Answer: C

Explanation:

The correct answer is ‘Sudden changes in the marketplace’ C this is a reason a buyer would be reactive. Reactive is when something happens to you and it forces you to act in a certain way. The other options would be strategic rather than reactive. P. 163