The marketing director of Peek Co has suggested that, despite an anticipated increase in variable cost per unit of $2, the selling price of the product manufactured by one of the divisions should be reduced by 3% to increase sales volume. The product is currently sold for $110 per unit which generates a contribution/sales ratio of 32%. Fixed costs for the next year are estimated to be $1,250,000.
What will be the breakeven sales volume in the next year (to the nearest unit)?
A . 41,806
B . 35,511
C . 39,062
D . 40,323
Answer: A
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