What type of segmentation could be used?

An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

What type of segmentation could be used?
A . Frequency Segmentation
B. Recency Segmentation
C. Sequential Segmentation

View Answer

Answer: C

Explanation:

According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential-segments.html?lang=en