What three data points can be found in the prospect’s Audits tab to help determine what updates were made?

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect’s Audits tab to help determine what updates were made?

Choose 3 answers
A . The Lifecycle Report filtered by timeframe
B . The prospect fields that were updated
C . The amount of time the prospect spent viewing the website
D . The lists that that prospect was added to or removed from
E . The data and time when a prospect was assigned

View Answer

Answer: B, D, E

Explanation:

The prospect’s Audits tab shows the history of changes made to the prospect’s record, such as field updates, list changes, and assignment dates. These data points can help determine what updates were made during the database clean-up project and how they affected the prospects. The Lifecycle Report, the amount of time the prospect spent viewing the website, and the unique clicks are not data points that can be found in the Audits tab, but they can be found in other reports or tabs in Marketing Cloud Account Engagement. Reference Prospect Audits