You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow? Select two that apply. Choose ALL answers that apply.
A . You build a similar audience based on people who’ve checked out and run the 30% discount campaign.
B . You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.
C . You build a custom audience based on people who’ve visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.
D . You build a new saved audience to reach new potential customers and run the 30% discount campaign.
Answer: B,C
Explanation:
Since you are trying to increase sales on a short period of time, you want to reach out to users who’ve interacted recently with your client’s content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences: