What strategies should you follow?

You’ve been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.

Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.

What strategies should you follow? Select two that apply. Choose ALL answers that apply.
A . You build a similar audience based on people who’ve checked out and run the 30% discount campaign.
B . You build a custom audience based on people who registered, but haven’t checked out, and run the 30% discount campaign.
C . You build a custom audience based on people who’ve visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.
D . You build a new saved audience to reach new potential customers and run the 30% discount campaign.

View Answer

Answer: B,C

Explanation:

Since you are trying to increase sales on a short period of time, you want to reach out to users who’ve interacted recently with your client’s content and initiated a checkout process.

In this case, you want to launch campaigns for two specific audiences: