What step should the analyst take next?

The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected.

The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?
A . Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution
B . Suggest adding a new organic social channel to the rule set as it is missing
C . Investigate the conversion tracking as the marketing channel manager is set correctly.
D . Explain to the social media manager that the last period had a low traffic from organic social

View Answer

Answer: C