What solution should they use?

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers’ optimized send time.

What solution should they use?
A . Automation Studio and Interaction Builder
B. Journey Builder
C. Automation Studio
D. Automation Studio and Journey Builder

View Answer

Answer: B

Explanation:

Journey Builder can be used to send a weekly coupon campaign with a reminder three days later at the subscribers’ optimized send time. Journey Builder allows users to create cross-channel customer journeys that deliver personalized messages at the right time and on the right channel. Journey Builder can use Einstein Send Time Optimization to determine the optimal time to send an email based on each subscriber’s past engagement behavior.

References:

https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_jb_einstein_send_time_optimization.htm&type=5