What solution should the consultant propose, given the customer’s requirements and available resources?

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer’s requirements and available resources?
A . Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
B . Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
C . Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
D . Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

View Answer

Answer: A