What solution should be recommended to allow for long-term self-sufficiency in segmentation?

Northern Trail Outfitters’ marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

What solution should be recommended to allow for long-term self-sufficiency in segmentation?
A . Data Filters
B. Attribute Groups
C. Publication Lists
D. Query Activities

View Answer

Answer: A

Explanation:

To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks.

References: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5