What should they know about Total Opens?

A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.

What should they know about Total Opens?
A . Total opens indicates how many subscribers opened the email.
B. Total opens includes every time the email was displayed with images.
C. Total opens w a great indicator of campaign success.
D. Total opens may not include email clients that render email with images off.

Answer: B