What should they do to prepare to measure progress toward this goal?

Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK"s team knows the importance of pushing for environmental impact in their latest designs.

What should they do to prepare to measure progress toward this goal?
A . Create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product’s lifecycle.
B . Schedule a workshop with key product stakeholders to brainstorm "how might this new product be more sustainable
C . Only interview customers who value environmentalism to uncover needs from CK’s desired customer base of ethical consumers.

Answer: A

Explanation:

The strategy designer should create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product’s lifecycle, to prepare to measure progress toward the goal of improving the sustainability of the business. This helps identify the environmental touchpoints and opportunities for improvement across the entire customer journey, not just during the use phase.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-journey-mapping-session