What should they do to learn about the unique expectations of the company’s customers?

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.

What should they do to learn about the unique expectations of the company’s customers?
A . Share prototypes of different interface directions with 100 people who regularly use their bank’s app.
B . Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.
C . Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.

View Answer

Answer: C

Explanation:

Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company’s customers. This method provides qualitative and contextual insights into the customers’ needs, goals, pain points, and emotions.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-customer-interviews