What should they do to further segment their audience?

A marketer typically sends to a filtered data extension that contains their primary audience.

They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?
A . Copy the filtered data extension and add additional filter criteria.
B. Use the Split option to temporarily add additional filter criteria.
C. Copy the data filter and build a new data extension with additional filter criteria.

View Answer

Answer: C