What should thev do to identify kev insights?

A project team led by a strategy designer has just facilitated 3 weeks of user research.

What should thev do to identify kev insights?
A . Plot insights on a 2×2 diagram of effort and impact, and align with stakeholders.
B . Ask each team member to create insights based on their expertise and support with collected quotes.
C . As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

View Answer

Answer: C

Explanation:

The project team should spend time affinity mapping, spotting patterns, and surfacing surprises, to identify key insights after conducting user research. This method involves grouping data points into themes or categories, finding connections or trends among them, and highlighting unexpected or surprising findings.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/identify-key-insights